COOKIE POLICY
Last updated: 30 December 2024
This Cookie Policy explains how Serakriti (“Company,” “we,” “us,” and “our”) uses cookies and similar technologies to recognize you when you visit our website at https://www.serakriti.in (“Website”). It explains what these technologies are and why we use them, as well as your rights to control their use.
We may update this Cookie Policy from time to time for operational, legal, or regulatory reasons. Please revisit this page periodically to stay informed about our use of cookies and related technologies.
If you have any questions about this Cookie Policy, please contact us at support@serakriti.in or call us at +91-705 410 0300.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Serakriti) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). These third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons for our website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for analytics, advertising, and other purposes. This is described in more detail below.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by adjusting the settings in your browser. Please note that essential cookies cannot be disabled, as they are necessary for the operation of the Website.
To find out how to manage cookies on popular browsers, please visit:
- Google Chrome
- Mozilla Firefox
- Microsoft Edge
- Safari
Additionally, you can manage third-party advertising cookies by visiting:
- Digital Advertising Alliance
- Network Advertising Initiative
- European Interactive Digital Advertising Alliance
What types of cookies do we use?
We use the following types of cookies on our Website:
- Essential Cookies These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.
- Examples: Login authentication, and shopping cart functionality.
- Expires: Session-based.
- Performance and Analytics Cookies These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or to help us improve the Website.
- Examples: Google Analytics, visitor tracking.
- Expires: Between 1 day to 2 years.
- Advertising Cookies These cookies are used to make advertising messages more relevant to you. They perform functions such as preventing the same ad from reappearing, ensuring ads are displayed properly, and in some cases selecting advertisements based on your interests.
- Examples: Facebook Ads, Google Ads.
- Expires: Varies depending on third-party providers.
- Unclassified Cookies These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.
What about other tracking technologies, like web beacons?
In addition to cookies, we may use other tracking technologies, such as web beacons (also called “pixel tags” or “clear GIFs”) to track the actions of users on our Website. These technologies allow us to monitor the effectiveness of our marketing campaigns and gather statistics about our Website traffic.
Do you serve targeted advertising?
Yes, we may serve targeted advertisements based on your browsing history. This allows us to provide relevant ads to you and enhance your experience on our Website. You can opt out of receiving targeted ads by managing your preferences on ad networks like:
- Google Ads Settings
- Facebook Ad Preferences
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
Where can I get further information?
If you have questions about our use of cookies or other technologies, please email us at support@serakriti.in or call us at +91-705 410 0300.
Serakriti M/COM 31, OFFICE NO. 25B, KESHAVPURAM KANPUR-208017, U.P, India Phone: +91-705 410 0300 Email: support@serakriti.in